Every week, I share a tactical business lesson + powerful brain reframe drawn from my 10 years of biz experience…to help you get unstuck. The perfect mix of strategy and warmth that never shies away from the truth.
New episodes drop every Wednesday
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The exact moment one tiny click on Instagram changed the entire trajectory of my life. If you’ve ever wondered whether you’re “creative enough,” “artistic enough,” or whether calligraphy is something you could ever actually do… this one’s for you.
Two proven calligraphy business pathways that can help you start earning - no huge audience required - and I’m breaking them down step-by-step so it actually feels DOABLE!
Join me as I share with you my best strategies for honing in on the BIG profit-maker in your business and how to keep yourself from falling victim to chasing the little victories.
Join me as I share with you my best strategies for honing in on the BIG profit-maker in your business and how to keep yourself from falling victim to chasing the little victories.
In this episode, Shinah shares her real journey from miserable Ivy League lawyer to building a wildly successful $900K/year calligraphy business… to scaling back down again, all in ten years!
In this inspiring episode, calligraphy student Lisa Doty shares how our Calligraphy Biz Starter Course helped her overcome fear, land paid client work, and confidently demo her art. Learn the strategies she used to grow her creative business in under a year.
In this episode of “The Shinah Show”, I’m sharing my own journey from lawyer to business owner and how a full 2 years of micro-decisions led me there. I’ll show you how to create your own path to success WITHOUT taking big leaps, making scary decisions, or quitting your full time job.
In this heartwarming episode, one of my very first students, Elisha Ellsworth, shares how a calligraphy workshop shifted her entire perspective on confidence and life. It’s a powerful reminder that creative work isn’t just about skill - it’s about discovering your own strength, one small step at a time.
Creative business owners often fall pretty to the “arrival fallacy”—the exhausting cycle of chasing goal after goal without ever feeling truly satisfied. Here’s how to break free from it.
Ever wonder how to turn a brand partnership into long-term income and exposure? In this episode, I’m sharing how one partnership helped grow my calligraphy business in ways I never thought possible —and how you can do the same!
Learn how to grow your calligraphy business by thinking beyond one-off projects. In this episode, we dive into upsells, add-ons, and strategic packaging that turn casual clients into loyal, high-value customers.
In this heartfelt episode, I share what it really felt like to leave a steady job and step into the unknown—how fear, burnout, and identity all played a part, and what helped me move forward anyway. If you’re at a crossroads and wondering whether to stay or leap, this one’s for you.
In this episode, I’m busting the myth that clients are illusively hiding somewhere and showing you how to grow your client base by planting the right seeds through genuine, strategic outreach. I’m teaching you exactly who to reach out to, how to pitch without feeling sleazy, and why repeat clients might be your best-kept secret.
I’m sharing this oldie but goodie episode of The Shinah Show about selling at craft fairs and markets! As the weather is getting nicer, the opportunity to sell at craft fairs & markets is all around! Join me as I revisit my best tips for selling, setting up your booth, and putting your best foot forward so you can be successful this season. Make sure to listen all the way to the end, as I’ve updated this episode with more advice on finding wins at each market - no matter if you turn a profit or not!
This is a short, light-hearted episode about a new podcast that's delighting me and a new creative endeavor (completely unrelated to calligraphy) that's really fueling me right now.
In this episode, I sit down with our course alumni LaTache! She shares with me how she’s earned over $600 in just a few months doing calligraphy for a luxury brand —all from the knowledge she learned from our signature courses. If you've ever wondered whether you can make money with calligraphy, this episode will show you that it's absolutely possible! 🎨✨
After 10 years in business, I’ve finally built the $200K, 3-day workweek life I once dreamed of—but the real win is the peace underneath it. In this episode, I share raw truths about success, money, passion, and why business is less about “arriving” and more about growing your capacity to handle the journey.
Living in a small town in Korea with no access to proper calligraphy tools didn’t stop Lisa McIntyre from building a thriving calligraphy business — and even getting featured in a national newspaper. In this episode, she shares how creativity, resourcefulness, and the right training helped her turn a lifelong passion into paid work and true purpose.
