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How can my profits be booming in the worst year of my personal life like… ever?
2026 has been a lot. Dad in the hospital. A family member in crisis. A dog with terminal cancer. A sinking patio, a leaking car, and just... the world.
And yet - my business is strong even though I’ve had very little creative energy to pour into it. I want to show you exactly why, because it’s not what you’d expect.
What we get into:
(2:48) What I created new vs. what I reused - and why people aren’t paying nearly as much attention as you think they are
(6:03) The scary launch I never gave up on - 20 sales vs. 33 the same time last year, webinar attendance cut in half, a conversion rate that made me nervous
(10:29) Core Business Drivers - I focused correctly on some of these… and totally ignored others
(16:15) The actual lesson - why conversion rate matters more than total registrations, and how letting metrics drive decisions (instead of feelings) changed everything
The business stuff is working, even though life is a shitshow. And I’m feeling really friggin’ grateful for that right now.
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ABOUT CROOKED CALLIGRAPHY
Hey - I'm Shinah! A former miserable corporate lawyer turned sassy calligrapher and teacher. Ten years ago, I was WISHING I could create beautiful calligraphy but feeling really un-creative and LOST about how to achieve that... and now I truly believe that ANYONE can learn this beautiful craft - because I've already taught it to THOUSANDS of people, from all different backgrounds.
Calligraphy has given me a gorgeous life. It's helped my students find PASSION, PURPOSE, and a reason to JUMP OUT OF BED each morning. What could it do for you? =)
Join our community of creativity-seeking souls on Instagram: @crookedcalligraphy
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