“I’m THRILLED WITH THE RESULTS, EVEN THOUGH THEY’rE LOWER THAN WE’RE USED TO… AND HERE’S WHY” - Shinah
If you’re interested in the true behind-the-scenes of “big” business results… this episode is for you.
I chat openly and honestly about:
The RESULTS (in real dollars) of our recent sale of calligraphy courses - the first real launch we’ve done in over a year.
The big lesson I learned about PRICING and VALUE - yes, you can totally sell a calligraphy course for $1000… if the communicated and perceived value is there.
The tools I used to set EXPECTATIONS, so that I feel happy and optimistic with this monetary result in my creative business…
Even though, it’s LOWER than some of the “disappointing” launches we’ve had in the past.
It’s also been FIVE MONTHS since I came back to my calligraphy business, determined to experiment more and do things differently. And I’m sharing how it’s really going (messy) and what is changing for me as a result (a LOT).
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Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
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