As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”. In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line.

And if you’re ready to deep-dive into how to price your products and get real interactive help – it’s coming!! I’m putting together an entire pricing program, complete with a live round of “pricing boot camp” that I’ll be unveiling in the coming weeks!

Wanna be the first to know all the details?? Register HERE!!!

I’m looking at my latest launch and analyzing why: 1) A pre-launch runway is so important, 2) Too much content during a launch can be a BAD thing, and 3) The #1 thing I’ve been neglecting that would have given me different results. I’m also sharing a vulnerable truth about this year’s revenue that I hope will help some of you feel not alone. 

The juiciest part of my recent live training, where I talk about “The Dom Perignon Effect”: 1) How I became the go-to calligrapher for Dom Perignon’s Los Angeles events, 2) The 3 Keys to serving corporate clients well and 3) The lucrative side-effect of giving corporate clients exactly what they’re looking for - with real numbers from my own past experience!

How to build a business in your hometown, without a huge email list or being insta-famous, but by making connections with the individuals and other businesses right near you! I tell you about three students of mine who are doing this… in surprisingly rural areas!

Ready to move CONFIDENTLY into your business future, but don’t know where to start?? I’m hosting 2 new LIVE webinars unlike any I’ve ever hosted! “Confident Calligraphy Style (Stop Copying & Start High-Paying Clients)” is FREE and happening Tuesday, September 12th 2023 at 5pm PST & Saturday, September 16th 2023 at 11am PST!

So you’ve explored and gotten your business off the ground- bravo!! You’ve found some customers, created a few product offerings, and have the framework established to build your business… now what?? In this week’s episode, we dive into phase 2 of my 3-part Business 101 series- refining! We’ll discuss what it looks and feels like to start honing in on the important tasks and trusting your decision-making capabilities more.

Have you ever tried to start a business, but became paralyzed at the OVERHWHELMING list of to-do’s?? Trust me, I’ve been there. In the 8 years I’ve spent building Crooked Calligraphy, I’ve realized there are 3 distinct stages of building a business- exploring, refining, and mastering. Join me in this episode as I guide you through the 1st stage-  EXPLORING!

When it comes to growth on Instagram, I’ve experienced it ALL. Stepping back, I have realized that finding a solid, specific goal of what you want to get out of the platform is the BEST way to use Instagram to your advantage- without burning out in the process.

A deeply personal and vulnerable evaluation of how my business is feeling this year, now that I’ve declared that I would run it with less “should’s” and more joyful messing around. I reveal my revenue this year compared to 2022 and 2021, the deep money insecurities that are plaguing me, and why I still feel this year has been resounding success.

Four students of mine who started out as complete beginners, and are now FULL-TIME PROFESSIONAL CALLIGRAPHERS! We chat honestly about how to get started with a calligraphy business, how to deal with imposter syndrome, and how much calligraphy has changed each woman as a person.

An honest and open chat with the co-founders of Sip n’ Script! Meg and Julie work with a team of almost 100 calligraphers, from all around the U.S., to host fun pointed-pen calligraphy workshops (cocktails included) across the country. Listen in to find out how they started and grew their workshop empire!

If you really want to get good at calligraphy…but you never seem to be able to PRACTICE enough…. Well, MORE DISCIPLINE IS NOT THE ANSWER! Instead, use the 3 Ms to make practice more ENTICING… so you actually do it!

The “law” stuff in business can seem really SCARY. So, today, I’m giving you a casual legal education =) I’m breaking down things like contracts, late fees and “cease and desist” letters in plain terms that you can actually understand. 

The dramatic story of how I worked my butt off as a new calligraphy business owner… and an unscrupulous client took advantage of my naïveté and REFUSED TO PAY ME.  And the FOUR THINGS you can do to protect yourself so it doesn’t happen to you!

An inside peek at the overall STRATEGY I’m thinking through for my calligraphy business. If you’re a new or growing calligraphy business owner, and you’re not sure if you’re spending your time in the right way… this will help you think BIG PICTURE, and take more confident steps towards INCREASING REVENUE

The real RESULTS of our last launch (in actual dollars), and how I’m thinking about financial results a little differently these days.

A teacher, a graphic designer, a special ed instructor from Hawaii, and a marketing maven… all going from calligraphy beginners to PROs selling their calligraphy services! Four inspiring student stories, right here.

The two things you need to launch your Calligraphy Starter Business. It’s easier than you think, and you don’t need anything fancy, like a website, logo, clever name or payment software.

If you’ve ever dreamed of selling your calligraphy to make some extra cash, but you don’t want the hassle of an official business, this super practical episode will help you weigh the pros and cons.